Hi there,  I’m Beth.

What do a Fortune 100 executive, mother of three, a cancer survivor, and a business automation expert have in common?

They're all me – and my journey proves that you don't have to choose between success and the life you love.

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The Wake-Up Call

Cancer changed everything. Facing my mortality at 32, I realized that time isn't guaranteed – and I was spending mine building someone else's dream. The diagnosis became my catalyst, not my limitation. It taught me that efficiency isn't just about productivity; it's about making every moment count.

The Corporate Foundation

For over 20 years, I climbed the corporate ladder at industry giants like FedEx Office, Bank of America, and Magnolia Solutions. I mastered the art of process optimization, resource mobilization, and financial management – skills that would later become the backbone of my entrepreneurial success.

But corporate success came with a price. Long hours, endless meetings, and the constant pressure to perform left little time for what truly mattered: my family and my dreams.

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The Transformation

I didn't just leave corporate America; I revolutionized how I operate businesses. Drawing from my Fortune 100 experience, I created Simplex Automations – 17 comprehensive AI operating systems that handle everything from lead generation to customer support. What took teams of people to manage now runs automatically, giving entrepreneurs their time back.

But automation without purpose is just technology. That's why I created Built For Brilliance – a coaching platform that helps ambitious professionals transition from corporate careers to entrepreneurial freedom, just like I did.

The Mission Today

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Today, I'm not just running businesses; I'm building a movement. Through the Talk Thrive podcast, my YouTube channel, and speaking engagements worldwide, I share the strategies, systems, and mindset shifts that transformed my life.

Our Core Values

  • Every system should serve your life, not consume it.

  • True success includes the people you love.

  • Real expertise comes from real experience.

  • Cancer survivor mentality - never stop evolving.

  • Success is sweeter when shared.

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Meet with Beth
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✒️Be a Writer for Life Ledger

When I'm not automating businesses or coaching entrepreneurs, you'll find me in my Florida homestead, tending to our garden, caring for our animals, and planning our next family adventure. I believe in living fully – and I'll teach you to build a business that supports that life.

We can help.

Bring your ideas to life

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Build your confidence

It can be intimidating to start your own business. Learn to present yourself and your concepts with confidence.

Expand your potential

We want to help you meet your maximum potential, whether it’s helping you building brand loyalty or expanding your business offerings.